Figma Motion launched at Config 2025 and has quietly become expected skill, not a novelty. Junior designers who skip it are behind the baseline, not ahead of a trend.
Figma launched Motion at Config 2025, letting you animate designs and hand off interactive prototypes without leaving the file. Months on, it's stopped being a novelty — teams increasingly expect designers to ship motion specs alongside static screens, especially for mobile and app work. If you're still exporting GIFs from After Effects or skipping motion entirely, you're behind the baseline, not ahead of a trend. It's not flashy AI hype — it's a shipped feature inside the tool UK teams already run on day-to-day. Worth 30 minutes to learn the basics even if your current job doesn't ask for it yet, because interviewers and portfolios increasingly do.
Coach
Open Figma Motion this week and rebuild one static screen transition from your portfolio as an animated prototype.
Figma's biggest Config yet turns the canvas into a proper creative engine — code layers, a motion timeline, custom shaders and a beefed-up in-canvas agent. Most of it's in open beta, so try it, don't bet your workflow on it yet.
help.figma.com ·
Hype
Some designers are skipping Figma for AI builders
A designer on r/UXDesign described skipping Figma entirely and prototyping straight in an AI app builder. It's one thread, not a trend — most other designers in the same discussion still use AI for synthesis, not full prototyping.
reddit.com ·
Hype
AI creative agents are the new shiny tool
A new AI 'creative agent' called Framia Pro promises to turn rough ideas into usable directions fast. It's one product, one review, and worth a look — not a workflow overhaul.