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Small-sample usability testing still holds up

Published 21 July 2026 · Source dated 1 August 2025

NN/g's decades-old guidance that 5–8 users surface most usability issues remains the default research method when budget is tight. It's foundational, not fashionable, but juniors still get tested on it.

NN/g's long-standing guidance holds: testing with a handful of users (roughly 5–8) surfaces most major usability issues, and it remains the default method researchers reach for when time and budget are tight. This isn't new or trendy — it's decades-old foundational practice, and it's still what junior researchers get asked to apply in interviews and on the job. The risk for early-career designers is skipping it entirely because 'we don't have budget for research,' when a scrappy 3–5 person guerrilla test costs almost nothing. Practising this on your own portfolio projects is one of the fastest ways to build research experience you can actually talk through.

Coach

Run a 3-user guerrilla test on your current portfolio project this week and write down what changed your mind.

Source: nngroup.com ·