UCD methodsEstablishedDiscovery

AI Speeds Up Screens, Not Usability Testing

Published 3 September 2026 · Source dated 1 September 2026

NN/g's ongoing usability research keeps making the same unglamorous point: watching real users still catches problems AI critique tools can't. It's not exciting, but it's still the job.

Amid all the noise about AI generating and reviewing designs, NN/g's core usability guidance hasn't moved: a handful of real users doing real tasks still surfaces friction that no AI critique pass catches, because it can't see confusion, hesitation or a wrong click in context. That's not a knock on AI tools — it's a reminder of what they can't replace. This counts as established practice, not trending, precisely because it's decades old and still holds up. For a junior designer building credibility, being the person who actually tests with users — while others just ship AI-generated mockups — is a genuinely useful differentiator.

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Source: nngroup.com (opens in a new tab) ·